Goodwill Southwest Florida
We Are More Than Our Stores
Our stores generate revenue that allow Goodwill to offer free employment and career services. 93¢ of every dollar earned in our retail stores supports programs and services. Many Southwest Floridians want to work, but they need help identifying their skills or abilities, finding employment, and learning how to succeed long-term.
Goodwill provides services to job seekers, those who want to advance in their career (including our own employees), and employers throughout our area who need to fill permanent, full-time positions that offer benefits and a career path.
Like other nonprofits, Goodwill is managed by respected business leaders and a volunteer board of directors which provides guidance. Goodwill isn’t “owned” by anybody.
Our CEO, John Nadeau, has been with Goodwill for more than 13 years holding senior-level management positions throughout his career. Nadeau also has 23 years of extensive experience running and operating an upscale retail grocery store. Nadeau’s combined years of experiences make him very proficient in both the nonprofit and for-profit sectors.
Is he making a million dollars each year? No, but he is fairly compensated for someone who has a great deal of experience and the responsibility of managing more than 1000 employees and ensuring that one of Southwest Florida’s largest nonprofits is fulfilling its mission.
Our stores are designed to support our mission services. A lot of folks think our stores are just places that sell used items to people who have low incomes. While we’re happy we can provide affordable goods, our stores do so much more. When we sell those items, the money we raise goes toward the many programs and services we provide in Southwest Florida.
So, just like a hospital auxiliary thrift store helps the community through the hospital, a Goodwill store helps the community through all of those services that Goodwill provides.
93¢ of every dollar we earn goes back to our mission.
Charities spend a high percentage of their income on overhead and fundraising. We don’t. When you shop in our stores or donate to Goodwill, 93% of that money goes back into our mission services.
Sure, overhead expense isn’t the only way to judge a responsible charity, but it is important. And so is this: Guidestar by Candid, which rates nonprofits for donors and grantors, gives us their top rating – Platinum.
Nationwide, Goodwill is rated an “A” grade by Charity Watch, and for the last 5 years has been named one of the country’s “20 Most Inspiring Companies” in Forbes Magazine.